7 Things Agents Do After Closing
Even after the sale has been completed, treating customers well might result in more business and even establish friendship. According to the 2016 National Association of REALTORS® Profile of Home Buyers and Sellers, 64% of sellers who utilized real estate agents discovered those agents through a referral by friends or family, and 25% used the agent they previously dealt with to buy or sell a home.
Following a closing, agents can go above and beyond in 7 ways:
1.Do a 7-day and a 30-day follow ups
Agents like me would usually add these follow-up dates to the calendar or CRM, it’s been a regular practice to not miss an important detail about past clients. Checking on how the clients are like in their new house and to see if they have any needs,by giving them a call may be a little thing to do but may add up and build a stronger relationship with your client. People are typically overjoyed by that point since they have completed the relocation and home-finding processes, and yet their realtor is still keeping up with them.
2. Save special dates to your CRM
Agents need to make sure every past client is on their list of people to send holiday cards. The number one rule is to stay in touch with customers the way they wish you to stay in touch with them. Consider mailing birthday cards or closing day anniversary cards. Even a simple phone call to catch up with your past clients will do wonders!
3. Be there when they move in.
Clients will like it if you bring them a bottle of wine, a box of pizza, or something else that represents the neighborhood. A specific piece of wall art depicting several neighborhoods is somewhat a good idea too. Agents can inquire about the clients’ need for local recommendations or contractor referrals throughout the appointment.
4.Be visible in your neighborhood.
Participate in community events while letting clients know about your initiatives through newsletters, emails, or Facebook posts. They are actually keeping an eye on you and what you are doing. Posting about new businesses or housing developments with images and Google Maps can help customers stay informed about what’s happening in their town or neighborhood. Clients should feel confident that their agent is aware of current events in their community.
5. Be the go-to source for real estate of your clients.
Agents should always be willing to provide free assistance to past clients, whether it be for flooring suggestions or a property value, whether it be in the present or in the future. Don’t act overly busy; an agent’s door should always be open for conversation.
6. Host a client appreciation event, etc.
You may sponsor a local community fair, rent a bounce house, or assign your brokerage, team, or individual agents to hand out candy (on a float!) at the neighborhood Fourth of July parade. Send clients a personalized invite for any event. Involve your customers if your business sponsors a nearby nonprofit.
7. Make a list of vendors and contractors.
Make a list of companies that offer services that your agents can email to their sphere. Even individuals who bought a home ten years ago may find it valuable. Or, you might make a client survey and ask previous clients to review the deck builder, house inspector, dog groomer, hair stylist, or any other service-oriented company they have used in the previous year. Use them as your resource instead of being their resource.